Jörg Lindner has more than 30 years of experience in housing, office, retail and hotel property development, financing and management. He’s the managing partner of the Lindner Group and eldest son of the company founder and architect Otto Lindner, whose four other sons are also involved in the company’s management. Jörg Lindner studied business administration, has a professional pilot’s license, is passionate about sport and the proud father of five children.
Q: In what markets are you seeing the best opportunities for development and why?
A: In view of the global political situation, it is of course essential for us as project developers to choose our locations in such a way that stability is guaranteed.
All in all, the leisure segment is enormously promising for us: according to forecasts, the worldwide travel volume will double by 2030. The global middle class is growing and more and more people are making travel affordable and part of their lifestyle. As a result, we have an urgent need for hotels and overnight accommodation.
Q: What are the major challenges of developing a resort brand in the Mediterranean?
A: The Mediterranean region has of course been well developed for decades. In this respect, the competitive pressure is significantly higher than in less developed regions. This presents a project developer with certain challenges: The aim here is to create an offer that clearly stands out from the competition and develops its own USP, for example in terms of gastronomy. This aspect is the focus of all our properties, as we are convinced that innovation in the hotel industry is significantly driven by the topic of culinary delights.
Q: What are the main components of the 7Pines concept and brand values?
A: Our brand values are:
- Quality: Highest quality in services and products offer a luxury experience
- Authenticity: Authentic places with unique atmosphere invite you to truly be yourself
- Ambience: Harmonious and consistent architectural interior concept and design create an extraordinary ambience
- Balance: Purity, Serenity and Tranquility ensure a special feel-good experience
- Uniqueness: Unrepeatable moments provide a memorable experience
The brand experience in our 7Pines Resort Ibiza focuses on the 7 attributes : Location, Space, View, Privacy, Beauty, Individuality, Enjoyment
Q: How important is the wellness component for the 7Pines brand? How can wellness considerations increase the value of a hotel property?
A: The wellness aspect is immensely important for our hotels. We offer our guests an additional benefit that should not be underestimated, which goes far beyond the usual amenities of a stay, and set ourselves apart from other competitors by offering holistic procedures tailored to the guest. We take a further trend into account: the desire for health, physical fitness or a young and radiant appearance is very pronounced among many people. At the same time, however, people have less and less time and therefore want to see quick and short-term success. Our special offers achieve visible results after a short time and provide the necessary impulses to continue the success process at home.
At the same time, the Pure 7 Spa offers a seasonal extension: our resort is open all year round. With the Pure 7 Spa we are thus also appealing to those seeking relaxation in the colder season, who will find a wide variety of relaxation programmes in the spa.
Q: Where do you see the 7Pines brand in 10 years?
A: In the long term, we want to grow, further develop the 7Pines brand and raise awareness. We already have some interesting objects in the Mediterranean region in view: for example in Sardinia, in Venice or on the Cote d'Azur.
It is important to include regional and cultural specificities in the concept. Each resort should meet the same quality standards and offer the same amenities but provide the guest with an individual 7Pines experience.
Q: Who or what were your inspirations when you started working in hospitality?
A: The hospitality industry was already very attractive 30 years ago. Even today it still holds enormous potential and promises high returns. The market is becoming increasingly differentiated. It is our inspiration to offer the guest a tangible added value and to stand out from our competitors.