Alexander Schneider is President at Nikki Beach Hotels and Resorts. Alexander has been working with Nikki Beach since April 2016 heading the opening of Nikki Beach Resort Spa Dubai, a project that broke the mould of existing resort concepts in the Middle East. Alexander is currently leading the Nikki Beach Hotels Resorts plans for expansion in Europe and the Middle East. Born and raised in Germany, Alexander has over 17 years of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin. Alexander has a strong track record in pre-opening assignments, as well as in providing guidance to owning companies for their hotel assets. With a focus on the strategic leadership of Nikki Beach Hotels and Resorts brand and its operations, Alexander’s role encompasses brand development and monitoring its operation of excellence in existing properties, as per brand identity. Alexander’s international outlook in the luxury hotel industry including Germany, UAE and India makes him the perfect fit for a vibrant brand like Nikki Beach.
The Mediterranean Resort & Hotel Real Estate Forum (MR&H) takes place in a couple of weeks and, in advance, we manage to talk to Alexander about 20 years of Nikki Beach, future destinations for Nikki Beach resorts and the appeal of gathering at industry events.
- How do you feel the hospitality and leisure investment climate is across the Mediterranean at the moment?
There is a lot of momentum and new destinations are coming up. In general, the Mediterranean theatre will remain the most important eco-system for our brand. The vibe and the cultural diversity make the med a unique part of the global tourism system.
- Congratulations to Nikki Beach on celebrating 20 years in business. What do you attribute the success of the business to?
Thank you very much!
Indeed this has been a great year for Nikki Beach, celebrating its 20th year in business. We continue to reinforce the importance of staying true to our brand values, share our story, creating good memories and meaningful emotional connections with our guests. This is what brought us here.
- Earlier this year you announced new developments planned for Santorini, Montenegro and Sri Lanka. What is the appeal of these destinations specifically?
Our current pipeline and its imminent growth is a clear indication that the market is truly craving our experiential lifestyle concept.
Under the Nikki Beach Global portfolio and situated on a private peninsula in the bay of Budva, Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development. The property overlooks a marina and the historical old town of Budva, which was founded by the Romans. As the hottest resort and party destination in Montenegro, Budva attracts sophisticated travellers and the ultra-luxury yachting community, matching perfectly the Nikki Beach guest profile. The brand’s beach club concept, Nikki Beach, will be also integrated into the resort. Budva is a beloved year-round destination known for its crystal waters, breathtaking mountains and amazing food and wine.
Greece has always been a natural habitat for our brand and the opportunity to launch a boutique resort in the world-renowned destination of Santorini is one of the most important steps in our growth process. Situated on Greece’s most stunning volcanic island, Nikki Beach Resort & Spa Santorini caters to discerning travelers with its collection of 62 luxe rooms and suites, stylish beach club, international restaurants and bars and idyllic ambiance. This 5-star Santorini lifestyle beachfront resort features spectacular views over the Aegean Sea, and offers easy access to ancient Thera, Oia, Fira and the airport.
Nikki Beach Resort & Spa Sri Lanka will be located within a new development in the area’s most pristine beach of Balapitya. Surrounded by rolling hills, beautiful back waters and rainforests, the property, which will be open all year round, will consist of 200 rooms and suites with rooftop pools and a stunning 200-meter private beach. As the stylish new destination for experientila and holistic travel in Asia, Sri Lanka is known for its untouched nature, beautiful beaches and high level of hospitality.
- Looking ahead to the session you are participating in at MR&H 2019 which will discuss brands within the resort market, what are the main values you believe a brand brings to a resort?
Hotel owners and investors are looking for sustainable partnerships able to introduce and facilitate meaningful and wholesome brands which provide the true potential of making a difference in a currently opaque hospitality environment.
Nikki Beach is disrupting the classic hotel brand eco system by offering a new experience through lifestyle and F&B concepts versus the typical hardware and amenity driven interpretation of hotel rankings.
We continue to provide a very refreshing experience for our guests and visitors that are craving something new.
As Nikki Beach properties around the world are located near the beach and the sea, we are a brand which is very connected to nature and this is aligned with our brand values and mission of Celebrating Life.
At Nikki Beach, we stay in-sync with the environment and with the clientele needs. We curate spaces.
We stay cohesive, consistent in our campaigns and own our message – every day needs to be celebrated. Every experience needs to be celebrated.
- What is the significance and importance of the industry gathering for events such as MR&H 2019?
The hospitality market is experiencing a very strong globalization of brands these days. This effect has been further escalated by major mergers of hotel companies which will impact the versatility of experiences in individual destinations. Therefore it is great to see how certain destinations focus on developing smaller contemporary brands like Nikki Beach Hotels and Resorts in order to break the monotony of the sterile, global hotel brand game.
Alexander will be speaking on Brand Appeal: CEOs on Branding in the Resort Market on Wednesday 30th October at 9.30 – 10.15am. For more information on the inspiring speakers confirmed to attend MR&H 2019, please visit www.mrandh.com.